Technical SEO can seem a little daunting, but really, what we are talking about is ensuring that a search engine can read your content and explore your site.
Your website should be optimized as a whole and at an individual page level. There is some crossover here from your technical SEO, and you want to start with a well-structured content hierarchy for your site.
Content is king. That’s the saying, right? It’s true in a way. Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business.
Eventually, all SEO rivers run to this one spot: authority building. Building your authority, in large part, involves link building. Links are still a crucial component to developing strong organic rankings; however, links can be the hardest part of SEO to get right.
Of course, these four areas have some complexity and overlap, but understanding your site's strengths and weaknesses in relation to them is key to focusing your efforts.
Our approach to SEO is uniquely built around what is uniquely built around doesn’t work.
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